eCommerce & Management Consultancy


Business plan
Digital strategy
B2B & B2C sales
Cross-border trade
Digital marketing


Setting up e-commerce operation.
Building e-commerce strategy.
Developing supplier and client network.


Clothing, footwear, bags, watches, jewelry, sunglasses, accessories, home & deco, beauty (cosmetics & perfumes).


Brands, retailers, wholesalers, traders, agents, manufacturers.
Online retailers, online marketplaces, flash sales sites, private shopping clubs.


25+ years of professional hands-on experience covering mostly fashion, e-commerce, retail, sales (B2B, B2C), marketing, fast growth tech start-ups, company and team building, international expansions, cross-border trade, sourcing, buying, merchandising, supply-chain, logistics.

Prior to my current role as the Chief Commercial Officer (Fashion) at Elefant.ro, I worked as the Chief Operating Officer at LesBenjamins.com, premium streetwear brand located in Istanbul with more than 300 sales points worldwide, between 2014-2017.

Between 2010-2013, I served as the Chief Buying Officer (global) and Country Manager (Turkey) of MarkaVIP.com, where I helped grow the flash sales e-commerce giant from startup to an internationally recognized brand with 8-digit $ in revenues and operations in UAE, KSA, Jordan, Qatar, Kuwait, Oman, Bahrain, and Lebanon.

Previously, I founded Texfolio Global Sourcing, and catered the European and American fashion retailers and brands as their apparel sourcing and supply-chain solution provider between 2005-2010.

Between 1993-2005, I worked at the leading American sourcing offices, vertically integrated textile mills and garment factories where I acquired my fashion sourcing, merchandising, sales and marketing skills.

I received my M.B.A. from the University of Bridgeport (Connecticut, USA) and my BA in Economics from the Bogazici University (Istanbul, Turkey).

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