● Developed and executed global apparel sourcing strategies across Asia, Middle East, and Africa through strategic partnerships and stakeholder collaboration;
● Managed diverse factory supplier portfolio and evaluated new manufacturing partners based on comprehensive criteria including costs, technical capabilities, capacity, quality, compliance, and sustainability metrics;
● Led supplier performance assessment and optimization initiatives in partnership with sales and product development teams, delivering competitive advantages through strategic sourcing;
● Established and maintained key supplier relationships while implementing standardized onboarding processes and training programs to ensure operational excellence.

● Joined the personalized video shout-out startup as a late co-founder to build the e-commerce platform from scratch;
● Established the Egyptian entity, and recruited the local team;
● Ensured that the company operated under the correct laws and regulations in Egypt;
● Built the local and global cosmetics brand partnerships;
● Scaled up the beauty product categories including perfumes, makeup, skincare, haircare, and personal care;
● Formulated and executed the strategies, and KPIs regarding purchasing, pricing, contract negotiation, vendor onboarding, logistics, warehousing, and fulfillment.

● Built a strong network with brands, online marketplaces, and retailers to integrate with online platform;
● Scaled up the product categories including fashion, accessories, beauty, home and living, etc.
● Acted as key domestic liaison with all stakeholders including retailers, brands, manufacturers, and service providers.
● Negotiated and managed contracts, pricing and terms, onboarding, and supplier API integration.

● Provided leadership and oversight to the Purchasing team (clothing, shoes, accessories, cosmetics, home & and décor);
● Developed and managed owned brands with cross-functional teams including celebrities and influencers;
● Formulated brand growth strategies by identifying opportunities to expand product lines and enter new geographies;
● Managed the sourcing of PL and buying of branded products ensuring quality, delivery, and specification levels were met;
● Developed new sources of supply, negotiated pricing and terms, and assessed supplier performance;
● Collaborated with internal teams (Sales, CS, Logistics, and Accounting) to maximize working capital and customer satisfaction;
● Worked with Sales and Marketing teams to create forecasts that aligned with customer demand;
● Researched market and customer trends in the Middle East, and identified any new products for the department to trial.

● Restructured the fashion category and built a new team comprised of category managers, buyers, and junior buyers;
● Strategic and operational leader with full P&L responsibility for the fashion category covering clothing, footwear, bags & and accessories, watches, and sunglasses;
● Guided the company sales performance and had direct oversight of all commercial activities, including vendor acquisition, vendor management, and category development;
● Established commercial relationships and negotiated contracts with leading fashion brands in the EU and Turkiye;
● Planned the purchases of seasonal collections and managed inventory levels;
● Worked with vendors on promotions and marketing initiatives and coordinated with the digital marketing team;
● Developed long-term vision, strategies, and business plan for the B2C marketplace;
● Managed merchant acquisition and business model for listing on the marketplace;
● Worked closely with IT and Operations to develop platform, functions, and features that create excellent customer experience;
● Worked closely with the digital social media and CRM team to drive traffic and consumer loyalty.

● Strategic and operational leader with full P&L responsibility for global e-commerce business and wholesale operations;
● Contributed to the annual planning process in support of overall strategic objectives;
● Led cross-functional teams, including supply chain, operations, e-commerce, marketing, product development, and commercial teams, in the execution of launch plans and marketing strategies that align with the brand's DNA.
● Ownership of the online business and all digital presence, omni-channel customer-facing tech, UX, e-commerce platform (Shopify), web design, CRM, loyalty, payment, fraud, operations, logistics, warehouse, supply chain, administration, ERP, IT;
● Provided leadership and partner with digital marketing agencies to maximize overall return on all digital marketing activities spanning SEM, SEO, PPC, affiliate, re-marketing, email marketing, web analytics, and business intelligence;
● Oversaw all pre & after wholesale operations including digital showroom management, collection photo-shooting, line-sheet management, order management (Le New Black, Zedonk), B2B Customer Relationship Management, and payment follow-up;
● Management of warehousing, B2B, B2C, D2C order fulfillment, local and global distribution, returns and exchanges.